Just Been Laid

Just Been Laid are a family-owned business that have a beautiful farm at the base of the Barrington Tops mountain region. They lovingly care for pasture-raised chickens and sell their eggs on a subscription model, delivered to businesses and consumers in the region. Their practice is completely sustainable, and the branding needed to articulate their point of difference.

 
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JustBeenLaid_Logo_Design_Illustration_Packaging
JustBeenLaid_Logo_Design_Illustration_Packaging
 

I conceptualised, hand prototyped and developed a completely biodegradable sleeve to wrap the cartons with Just Been Laid branding. The inside of the sleeve tells the story of how the pasture raised eggs are collected.

 
JustBeenLaid_Logo_Design_Illustration_Packaging
JustBeenLaid_Logo_Design_Illustration_Packaging
 

Just Been Laid

Created with Headjam

Photography: Alexander McIntyre

  • Brand identity

  • Brand illustrations

  • Logo design

  • Hand lettering

  • Packaging design