The Gruen Pitch

In 2019, Headjam was invited to produce a 30 second commercial for a segment on ABCs ‘The Gruen’, called “The Pitch”. The segment pits two competing agencies against each other, justifying the position that Australians should/should NOT celebrate Halloween.

 

Watch our winning submission for the The Pitch on ABC's Gruen. The topic was - Why Australia should ban Halloween

Watch the entire segment here: Gruen - The Pitch - Is Halloween A Trick Or A Treat

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Acknowledging that most entries trended towards live-action productions, we decided to use a ‘stop-motion’ style animation as our tool to communicate something a little different and unique to the panel of judges.

 
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I was tasked with creating storyboards and illustrating all scenes within a rapid 1 week delivery from concept to the nationally televised product. The result was a winner, with three of the four judges deciding it was the most compelling of the two submissions.

 
Sarah Cook representing Headjam, accepting the Gruen Pitch winner award.
 

The Gruen Pitch

Created with Headjam

  • Storyboarding

  • Illustrations

  • Character Designs